The Corporate Merch Playbook: How Modern Companies Should Think About Swag, Gifting, and Brand
Most companies don’t have a corporate merch strategy. They have moments. A trade show coming up.A new hire starting.A client to impress. So they buy something. Usually quickly. Often cheaply. Almost always without a framework. And that’s where things go wrong. Because corporate merchandise is not just a purchase.It’s a signal. A system. A reflection […]
